Text by Sarah Smithson, New York Artz magazine

Swedish painter and Illustrator HELENA HÖTZL harnesses and manipulates perceptual reality effortlessly with ease.
She takes her inspiration from vivid sequences of events or phenomena such as birth, life, sex, nature interrupted – hence her paintings/illustrations are genuinely intriguing and evoking to all. One may say; it is her unique, sensual, flirty, often humorous ”story-lines”- enjoyed and especially favored by her fans worldwide – that started her art to take off.
Sensory perception for Hötzl is a spiritual activity; one that leads to a heightened yet subconscious awareness of both culture and human nature. People call it; ”a new kind of realism”— where she combines deeply intuitive layers of text and form to enchant, excite the intellect and the emotion. In her ”poetic” work – with her bold lines, vivid colors, and suggestively figurative elements – she creates this timeless magical quality her collectors grown to love.

Women easily identify themselves with her enticing; sensual, feminine style -hence the idea was born to use her designs on luscious silk scarfs and a variety of clothings. Hötzl has exhibited her work internationally; in Europe and in the U.S and her new acclaimed style will hit the US market this summer.

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When she was asked what drives, inspires her to share her designs, she answered:”I am a very intuitive and passionate woman. I don’t just see faces I see emotions. I especially know how women feel, since I listen to them. Art and fashion ultimately is about not just looking fashionable but feeling fashionable, feeling strong and desirous, sensual and authentic. And that is exactly what my gift is to women… and of course, with a touch of humor and cool.”She adds – showing a glint of her signature smile.

Courage by H is about courage, to dare when the storm is at its worst.

Text written by Susie Walsh at New York Artz Magazine and rewritten 2011 by Eva Evans, Los Angeles.

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