About

Helena Hötzl Setterström is an international artist whose work has been shown in various cities in the USA and Europe. She is a versatile creator who does not only limit herself to traditional art but also works with graphic design. Helena has a passion for creating and her work is an expression of her creative vision and unique style.

In 2008, Helena's artistic abilities caught the attention of none other than the renowned Saatchi Gallery. After discovering her work online, they handpicked her as one of only 25 Swedish artists to showcase her talent at the esteemed Opera Gallery in Budapest. This recognition proved to be a pivotal moment for Helena, as it awakened her potential and marked the start of her illustrious artistic journey.

However, Helena's journey was not always filled with nice exhibitions. She has weathered the sadness of losing 22 close loved ones in just 15 years, battling illnesses, and wrestling with self-esteem. Yet, it was during these challenging times that she discovered the therapeutic power of art.

In addition to her work with HHS Gallery, Helena has also started a collaboration with Kabusa Art Gallery, located 10 minutes east of Ystad. This collaboration has been very successful, and in 2023 her largest work was sold there for close to SEK 100,000. This is clear proof of Helena's talent and her ability to create art that touches people deeply.

Helena is a driven and passionate artist who constantly strives to develop and grow within her field. She is always looking for new challenges and opportunities to express her creativity. With her strong work ethic and commitment to art, Helena is an inspiring figure in the art world.

About Helena Hötzl Setterström

Two years ago, Helena started HHS Gallery, where she now has her studio. This gallery is not only a place for her to create, but also a platform to hold events and collaborate with other artists. Helena strongly believes in collaboration and community within the art world, and hopes to continue to build bridges between different artists through her gallery. In addition to her work with HHS Gallery, Helena has also started a collaboration with Kabusa Art Gallery, located 10 minutes east of Ystad. This collaboration has been very successful, and in 2023 her largest work was sold there for close to SEK 100,000. This is a clear proof of Helena's talent and her ability to create art that touches people deeply. Helena is a driven and passionate artist who constantly strives to develop and grow within her field. She is always looking for new challenges and opportunities to express her creativity. With her strong work ethic and commitment to art, Helena is an inspiring figure in the art world.

Text by Sarah Smithson, New York Artz magazine

Swedish painter and Illustrator HELENA HÖTZL harnesses and manipulates perceptual reality effortlessly with ease.
She takes her inspiration from vivid sequences of events or phenomena such as birth, life, sex, and nature interrupted – hence her paintings/illustrations are genuinely intriguing and evoking to all. One may say; it is her unique, sensual, flirty, often humorous ” storylines”- enjoyed and especially favored by her fans worldwide – that started her art to take off.
Sensory perception for Hötzl is a spiritual activity; one that leads to a heightened yet subconscious awareness of both culture and human nature. People call it; ”a new kind of realism”— where she combines deeply intuitive layers of text and form to enchant and excite the intellect and the emotion. In her ”poetic” work – with her bold lines, vivid colors, and suggestively figurative elements – she creates this timeless magical quality her collectors have grown to love.

Women easily identify themselves with her enticing; sensual, feminine style -hence the idea was born to use her designs on luscious silk scarfs and a variety of clothing. Hötzl has exhibited her work internationally; in Europe and in the U.S.

When she was asked what drives and inspires her to share her designs, she answered:” I am a very intuitive and passionate woman. I don’t just see faces I see emotions. I especially know how women feel, since I listen to them. Art and fashion ultimately are about not just looking fashionable but feeling fashionable, feeling strong and desirous, sensual and authentic. And that is exactly what my gift is to women… and of course, with a touch of humor and cool.”She adds – showing a glint of her signature smile.